A pack, not a service · Instant download

Build it yourself. Just don't skip the half nobody sees.

More people are building their own sites with AI, and that's a good thing. What almost nobody does is the invisible layer underneath, which is the part that decides whether Google, or ChatGPT, can find the thing you just built. This is the whole sequence, including what it looks like when the model gets it wrong.

One time

$39

Six files, downloaded the second you pay. Every future version included at the same link.

Buy now, $39

Instant download, so all sales are final. Read the real sample further down before you decide, it's a full page of the actual pack, not a teaser.

The site gets built. Then nothing happens.

It looks fine. It loads. You send the link to a few people and they say nice things. And then weeks go by and nobody finds it on their own, because nothing ever told a search engine what the site is, where you work, or that it exists at all.

That's not a design problem and no amount of moving sections around fixes it. It's eighteen small things, most of them one prompt away, and almost every guide to building with AI stops before it gets to them.

A brand-new site can also sit invisible for weeks simply because nobody asked Google to look at it. That happened to this site. Clicking one button in Search Console got ten of twelve pages indexed inside 48 hours. The checklist tells you where that button is.

What's in it

Six files. About 5,400 words. No fluff to pad it out.

An eight-prompt build sequence, in order, that works in Claude, ChatGPT, Cursor, Lovable, or v0
The interview prompt that decides what the site is for before anything gets built
A worked example on a real kind of business, showing the model's wrong first drafts next to the fixes
The invisible-layer checklist: 18 items, each with how to check it and what it costs you if it's missing
Setup notes for Framer, WordPress, Wix, and the prompt-to-app builders, with what each one does badly
The two questions to ask before you pay any platform or any person
The correction prompt for when the model starts inventing pages you didn't ask for
The handoff prompt, so a fresh AI session can pick the project up cold in six months
An honest page on when to stop doing it yourself

Markdown files. Nothing to install, no account to make, no course to sit through. Open them next to whatever AI tool you already use.

A real page from the pack

Judge it on this, not on the sales copy.

Prompt one of eight, in full, exactly as it appears in the file. It's the one everyone wants to skip, and it's the one that decides whether the site says anything a competitor couldn't paste onto theirs.

You're helping me plan a website for my business before we build anything.
Do not write any code yet.

My business: [what you do, in the words a customer would use]
Where: [city, state, and how far you travel]
Who buys: [describe one real customer you've had, not a demographic]
How they find me now: [word of mouth, Google, Instagram, a truck sign]

The one thing I need this site to do is [call me / book a time / send a quote].

Interview me. Ask me one question at a time, up to eight questions, about the
parts of this that will change what the site says. Ask about the objection you
hear most, what makes people choose you over the other guy, and what people
get wrong about your work.

After the questions, write me a one-page brief with: the single job of this
site, the one action, the three things a visitor must believe before they take
it, and the words my customers actually use that I should keep. Then stop.

The pack also tells you what a bad result looks like. If the brief that comes back could describe any business in your trade, your answers were too general, and the fix is a better answer rather than a better prompt.

How it goes

Two hours, and most of it is answering questions about your own business.

The sequence is the product. Run it in order and the thing that comes out says something a competitor couldn't copy.

  1. Answer eight questions

    The first prompt interviews you about your business, one question at a time, and writes a brief. It's the step everyone wants to skip and it's the one that decides whether the site says anything a competitor couldn't paste onto theirs.

  2. Build it, then check it

    Structure, copy, build, and the invisible layer, in that order. Then a self-QA prompt that hands the model a list instead of asking it whether the work is good, because one of those works and the other doesn't.

  3. Launch, and get found

    The checklist covers the day you launch and the week after. Search Console, the indexing request, the Google profile, and the phone number check that a surprising number of businesses fail.

Some of this you shouldn't do yourself.

There's a whole file in here about that, and it names the lines plainly. Money moving through the site. Bookings that have to be real. Anything touching health information, which in Washington is a wider net than people expect.

And if you want it to look like the sites in your inspiration folder, that gap is taste and time, not tooling. Building it yourself won't close it.

That page costs Seal & Co. work and it's in the pack anyway, because a guide that pretends everything is DIY-able is the kind of thing this pack exists to argue against.

Before you buy

The questions people actually ask.

$39, one time

Build it properly the first time.

Instant download, every future version included at the same link, and a real sample above so you know exactly what you're getting.