Free tool
The problem is usually between the pieces, not in them.
Your profile can be fine, your site can be fine, your phone can work, and people can still fall out somewhere between them. I walk the path a real customer would, then send you the two or three weakest handoffs I can see and the one I would fix first. It is free, I do it by hand, and it comes back within two business days.
The stages, and the gaps between them
Discovery
Someone searches for what you do, or someone recommends you and they go looking.
Credibility
They find a profile, some reviews, maybe a site, and decide in a few seconds whether you look like the right call.
Inquiry
They try to actually reach you. A form, a number, a booking link, whatever is nearest to hand.
Response and booking
Something happens next, or it does not, and that is usually where the job is won or quietly lost.
Most businesses run some version of this, though the channels differ. The map is about the joins, because each piece can look acceptable on its own while the handoff between two of them quietly loses people.
What lands in your inbox.
Deliberately bounded. This is a review of what is publicly visible, so it finds what a customer would hit, not everything happening inside your business.
- A one-page PDF, sent by email within two business days
- A short map of the path a customer can actually take to reach you
- The two or three highest-priority problems I can see in the handoffs between those stages
- A plain explanation of why each one matters, in terms of what a customer does when they hit it
- One recommended next move, the thing I would fix first
Sometimes I record a short Loom walking through it, when the case is nuanced enough that hearing it explained helps. That is not something I promise with every map.
What it is not: a full audit, a marketing strategy, a step-by-step build guide, or a look at your private analytics. I will not put a dollar figure on what a gap is costing you, because from the outside that number would be invented.
A real one
This is what one looks like.
Two businesses, two different bottlenecks, two different answers. Switch between them to see how the read changes when the path breaks somewhere else.
Where jobs are leaking between a Google search and MV Landscaping's calendar.
A quick read of the path from a homeowner searching to a booked job, and the one spot where yours breaks down. Every claim is from your public profile.
Your path, found to booked
You have earned the reputation to get found. One gap is quietly sending ready homeowners to whoever made booking simple.
Where it breaks down
The gap that is costing you booked jobs.
No way to book from your Google profile
What it isThere is no request-a-quote or booking button on your profile, so a ready homeowner has to leave, find your number, and call.
What it is costingYou earned the click. But every search that does not feel like an easy next step is a job that can drift to whoever made booking simple.
The one I would fix first
That booking gap.
I build the one page whose only job is turning a ready homeowner into a quote request, so the people already finding you stop drifting to whoever made booking simple.
No pressure either way. This is worth closing whether or not you ever hire me. But if you would rather it were handled right, that is what I do.
Ezra, Seal & Co.
One step, free
Tell me where to start looking.
A website or a Google profile is enough. I only look at pages anyone can see, so there is no account access involved and nothing for you to set up.
Then I walk it myself, which is why it takes two business days rather than arriving instantly. No call required at any point, and if I cannot see anything worth flagging I will tell you that too.
What the map is for, and what I get paid for.
The map names the problem and puts it in order. That part is free and it is yours, which means you can act on it internally, hand it to whoever already does your marketing, or ignore it.
Fixing it is the paid part, and it only gets scoped after the diagnosis, because scoping a build before you know what is broken is how people end up buying the wrong thing. If the recommended next move happens to be something the studio does, I will say so plainly and you can decide.
See what the paid side looks like, or leave it until the map gives you a reason to.
Free, and yours to keep
Two or three real problems, and the one I would fix first.
Sent by email within two business days. No call, no obligation, and no invoice attached to the diagnosis.